BEAUTY FOUNDER ESSENTIALS

The tools we use. The lessons we learned. A better way to build your beauty brand.

Building a beauty brand means making hundreds of decisions, often about things you've never done before.

Beauty Founder Essentials is a practical collection of tools, resources and real-world guidance created from our experience developing products, building brands and navigating the beauty industry.

This isn't a course. It's a founder toolbox.

Use what you need, when you need it, and get back to building your brand.

WHAT YOU'LL FIND INSIDE

Practical resources to help you navigate the major stages of building and growing a beauty business:

BRAND + DEVELOP
Build a clear brand, develop better products and organize the path from idea to production.

PRICE + PLAN
Understand costs, margins, budgets and the economics behind your products.

SOURCE + PRODUCE
Make smarter decisions around ingredients, packaging, suppliers, testing and manufacturing.

LAUNCH + MARKET
Build your ecommerce foundation, plan stronger launches and understand where to spend your marketing time and money.

SELL + GROW
Prepare for wholesale and retail, evaluate opportunities and build better systems as your business grows.

Inside, you'll find a curated mix of working tools, templates, calculators, checklists, resources and AI-assisted workflows designed specifically for beauty founders.

LEARN FROM OUR MISTAKES

Some of the most valuable things we've included aren't templates.

They're the things we learned the hard way.

Throughout Essentials, you'll find From the Lab and From the Founder notes sharing what we'd do differently, what we'd skip, what we'd spend money on, what we'd ask before placing the order and what we wish we'd known sooner.

Because sometimes one avoided mistake is worth more than an entire business course.

AI IS A TOOL. IT ISN'T THE TOOLKIT.

We use AI, and we'll show you where we think it's genuinely useful.

But we're not selling you hundreds of dollars' worth of prompts you could ask ChatGPT to create yourself.

The value is knowing what to do, what to ask, what to watch for and what actually matters.

That comes from experience.

TWO WOMEN. TWO SIDES OF THE BEAUTY INDUSTRY.

Beauty Founder Essentials brings together the experience of two women who understand what it takes to move a product from idea to shelf.

Jamie Leto is a toxicologist, cosmetic formulator and founder of J. Elle Innovations, a full-service cosmetic manufacturing and fulfillment facility specializing in clean beauty. She has helped brands navigate formulation, testing, production and launch, with products reaching retailers including Ulta Beauty, Sephora, Anthropologie and Erewhon.

Cinder Trout is the founder and formulator behind ABATURE, an award-winning professional lip-care brand sold at Ulta Beauty and found in the Minneapolis Institute of Art, St. Regis, Ritz-Carlton, Four Seasons and other prestigious spa and retail properties.

Her work has been recognized by Allure, Cosmoprof and Green Spa Network, and ABATURE is a Marriott preferred vendor. As a national speaker and experiential-marketing strategist, Cinder helps founders understand how thoughtful products, strong storytelling and memorable experiences can turn a beauty brand into something people genuinely care about.

Together, Jamie and Cinder bring you both sides of the table:

The formulator and the founder.
The manufacturer and the marketer.
The product development and the real-world business of selling it.

Beauty Founder Essentials is built from their combined wins, losses, lessons, mistakes and everything in between.

It’s the guidance they wish they’d had, from two women who have actually done the work.

$100 BLANC PRODUCTION CREDIT

Beauty Founder Essentials is designed to help you build a stronger brand, and hopefully one we'll eventually have the opportunity to manufacture.

Your purchase includes a $100 Blanc Production Credit toward your first qualifying production order placed within 12 months.