Custom Shampoo

Professional-grade cleansing and conditioning in a customizable shampoo system designed to meet your brand’s unique needs.

This versatile shampoo system allows you to choose from three sulfate-free formula bases and three targeted active pathways. Whether you prefer a crystal-clear shampoo, a rich creamy formula, or an elegant pearlized finish, each base provides a professional foundation that can be customized for different hair and scalp needs.

Designed for brands seeking flexibility without sacrificing performance, Custom Shampoo allows you to create a finished product tailored to your customer, from advanced damage repair and scalp support to moisture, softness, and shine.

CHOOSE YOUR FORMULA BASE

01 Sulfate-Free Clear — Clean + Lightweight
A crystal-clear, sulfate-free shampoo base designed to provide effective cleansing with a fresh, lightweight feel and modern appearance.

02 Amino Base Creamy — Nourish + Condition
A rich, opaque shampoo base featuring amino acids to help condition the hair and support a softer, smoother, more manageable finish.

03 Sulfate-Free Pearlized — Clean + Luxurious
A sulfate-free shampoo base with an elegant pearlized appearance, creating a rich, luxurious look and feel for a premium finished product.

CHOOSE YOUR ACTIVE PATHWAY

Select one targeted active system to create a shampoo designed around your brand and customer.

BOND BUILDING + PEPTIDES — REPAIR + STRENGTHEN
An advanced repair system combining bond-building technology with targeted peptides to help reinforce weakened keratin structure within the hair fiber. It helps improve the strength, resilience, and manageability of damaged hair while reducing the appearance of breakage and restoring a smoother, healthier-looking finish.
Ideal for: Bleached hair • Color-treated hair • Heat damage • Breakage • Chemical damage

BIOTIN + NIACINAMIDE — SCALP + DENSITY
A targeted vitamin complex designed to support a balanced scalp environment while conditioning fine, fragile-looking hair. It helps improve the appearance of strength, body, and overall hair vitality without weighing the hair down.
Ideal for: Fine hair • Thinning-looking hair • Fragility • Scalp care • Limpness

CERAMIDES + PANTHENOL — MOISTURE + GLOSS
A replenishing moisture system designed to help support the hair’s protective barrier while improving softness, smoothness, and shine. Ceramides help reinforce the hair’s lipid structure, while Panthenol attracts and retains moisture for a more polished, manageable finish.
Ideal for: Dry hair • Frizz • Dullness • Rough texture • Loss of softness

AVAILABLE SIZES

03 oz — Sample
Ideal for sampling, testing, and product development.

14 oz — Retail
A finished-product size designed for consumer use.

30 oz — Back Bar
A larger format designed for professional salon and back-bar applications.

Sulfate-Free • Customizable • Professional-Grade • Cruelty-Free